EXACT AUDIENCE DATA FOR MEDIA BUYERS

FAQ

Most businesses have to rely on historical data for decision-making. That's why Exact Audience was created.

Our new AI will provide you with real-time insights, allowing you to make immediate adjustments to marketing strategies based on current customer behavior and intent.

The question we hear most often is, "What is the best way to use this data?"

Unlocking Customer Demographics:

Exact Audience provides you with in-depth demographic data about your customers. You'll know exactly who they are, where they live, their age, gender, buying intentions, and information you need to pre-qualify them as strong leads.

This insight is the foundation of personalized marketing campaigns.

Decoding Customer Intent:

We go beyond demographics and dive into customer intent. Imagine knowing not just who your potential customers are but also why they are interested in your insurance products and services.

This data allows you to tailor your messaging to meet their needs precisely.

Understanding Psychographics:

Psychographics reveal the values, interests, and behaviors of your audience. With this information, you can craft messages that resonate on a personal level.

This allows you to create a stronger emotional connection with your customers.

HOW THIS BENEFITS YOU

Precision Targeting:

You'll stop wasting resources on irrelevant audiences and focus your efforts where they matter most.

Increased Conversions:

Personalized marketing campaigns based on customer intent and psychographics lead to higher conversion rates.

Enhanced Customer Loyalty: Understanding your customers at a deep level fosters loyalty and long-term relationships.

Competitive Edge: Stay one step ahead of your competitors by delivering what your customers want before they even ask.

BESST PRACTICES

Segmentation:

Divide your audience into smaller segments based on demographics, intent, and psychographics. Craft tailored messages for each group.

Content Personalization:

Create content that speaks directly to your customers' interests and values.

A/B Testing:

Continuously refine your strategies by testing different approaches with various segments.

Feedback Loop:

Use insights to gather customer feedback and refine your products or services.


MORE FAQ

What is the cost?

There is a fee for a one-time data pull or you can have 24-7 rolling data that finds thousands of very detailed and specific in-market prospects for you. Fees are based on the number of leads found which is dynamic. EA finds people currently taking action within a given time frame and those numbers differ minute to minute. No long term contracts. The rolling data will bring you approximatly 4X data.

What about data privacy and compliance issues?

Data privacy is a top priority for us. We strictly adhere to all data protection regulations, and our program is designed to ensure the highest level of security. We'll provide you with detailed information on our security measures and compliance standards to address your concerns. Every lead has opted in and given permission for their data to be available. We do not obtain any sensitive information

We already use some tools for data analytics. How is your program different?

It's great that you're already invested in data analytics. What sets us apart is the depth and real-time nature of our insights. We consolidate data sources, offer real-time insights, and provide actionable recommendations that can take your lead generation to the next level.

Is implementing new technology going to be a hassle?

We handle everything on our end. Just tell us what kind of leads you want, and we'll take care of the technical aspects and send you a spreadsheet with all the data.

What's the real value of this program for me?

MORE LEADS that are actually qualified. Exact Audience enables you to personalize content and offers, resulting in higher engagement and conversion rates. Having a new crop of leads based on their intent significantly increases your ROAS.

We need results. How long before we see an impact?"

You'll have new leads in 24 hours, allowing you to adjust your marketing, ad buys, content, messaging, and more. This will bring immediate changes in the results because these are the actual people who are in the market for home, life, and auto insurance. You just haven't been able to identify them before, but now you can.

We have other pressing priorities right now. Can we circle back another time?

Of course! We're always here and ready to help. We understand that in the insurance business, it's common to have multiple priorities. Our program can help you achieve some of those priorities more effectively. Let's discuss how it can align with and even accelerate your current goals.

Our business is unique; can you provide a customized solution?

Your uniqueness as an insurance agent is valued. Our program is highly adaptable, and we'll work closely with you or your team to customize it to your specific needs. We believe in tailored solutions that address your unique challenges.

Let's connect.

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